Red Scarf Campaign

Scarf and LampAnnual Red Scarf Campaign

During National AIDS Awareness Week (the week leading up to December 1), AIDS New Brunswick ties Red Scarves around lampposts and benches all over Downtown Fredericton in a symbolic representation of the red ribbon used to represent those lost to, and affected by HIV/AIDS. Staff and volunteers wake up bright and early to place the scarves so that the rest of the city wakes to a sea of red scarves decorating downtown Fredericton.

The scarves are pinned with an information card explaining the symbolism.  Best of all, the scarves are free to the public, and we encourage everyone to come out, claim their very own and wear their scarf to raise awareness and show support for people living with HIV/AIDS.

Since 2015, volunteers have created over 520 red scarves!

Everyone is welcome to participate.  If you would like to get started on your scarf donation here’s what you need to know.

The scarves should be:

  • Red;
  • Knitted, crocheted, or no-sew fleece;
  • Roughly 6” wide and 60” in length; and
  • In a pattern of your choice.

Donations of red yarn and fleece are also accepted.

Completed scarves, yarn and fleece donations can be dropped off at AIDS New Brunswick, 65 Brunswick Street, Suite G17, Fredericton.

To learn more about this event please call 1-800-561-4009 or email